7 steps to conduct A/B testing
Frequently tested elements of landing pages
How KASATKIN helps with A/B testing of landing pages
A/B testing is the process of comparing two versions of a single landing page element (e.g., a headline, button, or image) to determine which performs better. It’s a method that allows decisions to be made based on data rather than assumptions.
Why is it needed?
- Identify what truly attracts your audience.
- Optimize landing page conversion rates.
- Reduce customer acquisition costs.
Example: Instead of guessing whether a red or green "Submit Request" button would perform better, you test both versions.
Before starting, clearly identify what you aim to improve:
- Increase button clicks.
- Extend time spent on the page.
- Boost the number of completed forms.
You can test almost any element on a landing page:
- headlines;
- button text;
- images;
- form placement.
Version A: the current version of the page.
Version B: the modified version.
Use platforms like Google Optimize to split traffic between the two versions and collect data.
Ensure the test is conducted on a sample size large enough to produce statistically significant results. The more visitors participate, the more accurate the outcome.
Compare the metrics of Version A and Version B to identify which performs better.
Once the test is complete, apply the winning changes to the landing page and continue testing other elements.
- Headline: Simple and direct phrases often outperform complex ones.
- Call-to-action (CTA): Text like "Get a Consultation" may perform better than "Order Service."
- Button color: Bright colors (orange, red) often outperform neutral tones.
- Form fields: Reducing the number of fields can increase conversion rates.
We offer comprehensive services for creating and optimizing landing pages:
- designing landing pages with high conversion potential;
- conducting A/B tests to identify the best-performing solutions;
- analyzing user behavior using analytics tools.
The result: more leads with minimal costs.