KASATKIN
A/B testing of landing pages: how to increase conversion by 30%
7 steps to conduct A/B testing
Frequently tested elements of landing pages
How KASATKIN helps with A/B testing of landing pages
What is A/B testing?
A/B testing is the process of comparing two versions of a single landing page element (e.g., a headline, button, or image) to determine which performs better. It’s a method that allows decisions to be made based on data rather than assumptions.
Why is it needed?
- Identify what truly attracts your audience.
- Optimize landing page conversion rates.
- Reduce customer acquisition costs.
Example: Instead of guessing whether a red or green "Submit Request" button would perform better, you test both versions.
7 steps to conduct A/B testing
1. Define the testing goal
Before starting, clearly identify what you aim to improve:
- Increase button clicks.
- Extend time spent on the page.
- Boost the number of completed forms.
2. Choose the element to test
You can test almost any element on a landing page:
- headlines;
- button text;
- images;
- form placement.
3. Create two page versions
Version A: the current version of the page.
Version B: the modified version.
4. Set up a testing tool
Use platforms like Google Optimize to split traffic between the two versions and collect data.
5. Gather sufficient data
Ensure the test is conducted on a sample size large enough to produce statistically significant results. The more visitors participate, the more accurate the outcome.
6. Analyze the results
Compare the metrics of Version A and Version B to identify which performs better.
7. Implement the successful solution
Once the test is complete, apply the winning changes to the landing page and continue testing other elements.
Frequently tested elements of landing pages
- Headline: Simple and direct phrases often outperform complex ones.
- Call-to-action (CTA): Text like "Get a Consultation" may perform better than "Order Service."
- Button color: Bright colors (orange, red) often outperform neutral tones.
- Form fields: Reducing the number of fields can increase conversion rates.
How KASATKIN helps with A/B testing of landing pages
We offer comprehensive services for creating and optimizing landing pages:
- designing landing pages with high conversion potential;
- conducting A/B tests to identify the best-performing solutions;
- analyzing user behavior using analytics tools.
The result: more leads with minimal costs.